Description

Ansarada is a secure ecosystem that allows businesses to bring order to their critical information management , workflow, and collaboration in high stakes processes like Deals, Environmental & Social Governance, Procurement, and Board Communications.

Challenge In increasingly volatile markets, managing a business grows harder by the day. There’s more complexity and chaos, more regulations and risk. There’s more at stake than ever before. This chaos is exacerbated by most businesses utilising scattered tools to manage their complex processes. Disparate spreadsheets, paper documents, verbal contracts, unsecured file storage, or a variety of SaaS products from multiple brands that never play nicely with one another. To stand out from it’s competitors, Ansarada needed to position itself as the antidote to this complexity – a central, secure digital ecosystem bringing order to organisational chaos.

Solution The first order of business? A brand built to order. We developed a visual and verbal identity system that highlights the value that is unlocked, when order is brought to businesses processes. We leveraged the artifacts of order that people already utilise in day-to-day life (ie. numerical order, alphabetical order, chronological order) and used them as the basis for a dynamic brand identity that constantly re-orders and optimises business process to achieve better outcomes. From logo to layout, typography to interface, the Ansarada brand is designed to convey the satisfaction of everything falling perfectly into place.