Description

Blak Powerhouse 2026 was built around the campaign theme “You’re Welcome”. It reframed the narrative with a bold double meaning—turning a deeply polarising day into a moment of pride, solidarity and positivity.

We placed the loudest Welcome possible at the heart of the campaign, reclaiming the ritual with pride and cultural authority, by inviting everyone to come together to celebrate WAW’s 5th birthday.

Because the message was simple:You’re welcome.

Bronze in the Poster category at the AWARD Awards 2026.