Description

Working with the Ordinary we launched a global campaign designed to challenge pricing practices in the beauty industry, unveiling an immersive retail concept named ‘The Markup Marché’ across six cities.

The activation takes the form of a stylised grocery store, where everyday items are relabelled and repriced to reflect the types of marketing language and markups commonly seen in beauty. At first glance, the space resembles a minimalist supermarket, but products are presented with exaggerated claims and significantly inflated prices.

Agency: Uncommon Creative Studio